PGG Wrightson & Fruitfed Supplies

I planned, executed, and reported on large-scale campaigns with budgets exceeding $100K, covering areas like eCommerce, technical messaging, and lead generation. Additionally, I coordinated content creation trips, working closely with our videographer to manage product lists, interviews, and shot lists.

My work spanned digital, print, merchandising, podcasts, and events, collaborating with key stakeholders—including Legal, Category teams, Senior Management, the Field Team, Technical Specialists, and Customers—to ensure accuracy and alignment across all initiatives. I am also trained in setting up monthly promotions and maintaining eCommerce on Magento, serving as a backup to the Senior eCommerce Specialist.

Marketing for Fruitfed Supplies involves ongoing activities such as social media management, monthly email newsletters, the bi-monthly Fruitfed Facts digital publication and a bi-weekly podcast sponsorship with the Rural Round Up, titled Growing Matters. I also managed regional activities, conferences, and ad hoc print materials like flyers and ads. In addition, I designed and coordinated field day events for the business unit, including the recent South Island Agricultural Fieldays in Kirwee, where our collective site won both Best Site and Best Large Site this year.

For PGG Wrightson Water, I planned and executed monthly marketing activities for the irrigation business unit. I developed lead generation automation and preparing campaigns for dairy conversions and finance offers, utilising social media, Meta advertising, Google Ads, MetService display ads, and blogs.  In also design and coordinate field day events, including South Island Agricultural Fieldays in Kirwee.

Campaigns for PGG Wrightson Animal Health are highly collaborative, often involving in-depth input from the wider team and technical specialists. Through these campaigns, I've gained extensive knowledge of New Zealand’s agricultural animal health sector. I managed a monthly podcast sponsorship with Rural Round Up, titled Growing Healthy Stock, along with supporting marketing touchpoints. Additionally, I led two major campaigns annually—Summer and Winter, with large supplier-funded budgets. The Winter campaign focuses on pre-lamb prep through to docking and tailing, while Summer targets issues like lice control and facial eczema.

These campaigns also have substantial supplier-funded budgets, but with a stronger focus on eCommerce and price promotions. This includes our monthly promotional catalogue, in-store point of sale, and high-budget Facebook and Google ad campaigns. Additionally, we run engagement competitions with The Country and NZME, such as the recent On the Fence campaign.