Versatile, results-driven, and highly motivated, I bring experience across marketing, operations, CRM, SEO, and project management in both agency and in-house environments. I thrive on streamlining processes, mentoring teams, and delivering projects from concept to completion, always with a focus on efficiency, people, and outcomes.
Born in Taranaki, I’ve lived in London, Auckland, New Plymouth, and now Christchurch, and I love bringing a broad perspective and curiosity to everything I do. I bought my first home at 19, giving me real-world financial savvy and problem-solving skills early on.
With a Bachelor’s degree in Business (Marketing major, Accounting minor) and hands-on experience across multiple industries, I combine strategic thinking with practical execution. I’m adaptable, collaborative, and happy to work remotely or travel as needed, always ready to bring energy, initiative, and a people-first approach to every opportunity.
Experience
Digital Marketing Specialist | Mike Greer Homes
Lead digital marketing for 16 branches across New Zealand, managing diverse target audiences.
Oversee all organic social media (Facebook, Instagram, LinkedIn, Pinterest) and paid Meta campaigns.
Work with external agencies on DV360, Google Ads (Search, Display, PMax), Blis, and VDX campaigns. Manage email marketing, regional event marketing, and occasional website updates.
Collaborate with the CEO, Sales & Marketing Manager, and CFO on a
7 figure annual marketing budget and regular strategy sessions.
Lead the CRM migration from Pipedrive to HubSpot, handling setup, integrations, automations, workflows, training, and troubleshooting as the internal HubSpot expert.
Key Achievements:
Successfully drove 1,000+ monthly leads via paid campaigns.
Streamlined marketing operations across multiple platforms and branches nationwide.
Played a pivotal role in a major CRM migration, improving sales and marketing alignment and efficiency.
National Marketing Co-ordinator | PGG Wrightson
Marketing lead for Fruitfed Supplies and PGG Wrightson Water, along with national marketing for PGG Wrightson Rural Supplies. This includes major seasonal campaigns like Animal Health & Nutrition (Summer/Winter), Farm Maintenance and Fencing, as well as smaller initiatives like Pink Bands, Blue September, and Grubs product launch.
I plan, execute, and report on large-scale campaigns ($100K+ budgets) across eCommerce, technical messaging, and lead generation. I also coordinate content creation trips and travel with our videographer, managing product lists, interviews, and shot lists.
Working across digital, print, merchandising, podcasts, and events, I collaborate with key stakeholders—including Legal, Category, upper Management, the Field Team, Technical Specialists, and Customers—to ensure accuracy and alignment. Additionally, I’m trained in monthly promotions setup and eCommerce maintenance on Magento as a backup to the Senior eCommerce Specialist.
CAMPAIGN MANAGER | Vanguard86
Liaising with clients with regards to their digital marketing needs
Liaising with the Digital Marketing Specialist to create online advertising campaigns
Creating regular reports highlighting the Return On Investment for individual clients on marketing activities
Managing HubSpot, Shopify and other marketing platforms on behalf of clients
Training clients on the use of platforms they are subscribed to
Creating, obtaining approval, and daily management of client marketing plans ensuring they are run to schedule and within budget
Undergoing regular self-improvement through approved training programmes
Building and updating website assets for clients
Design, creativity, photographic and graphic design work as required
Posting, commenting and reporting on social media activity for clients
Completing HubSpot and Google training as required
Writing and creating content for clients and the company
Activating, optimising and analysing Google Analytics on client web portals
Liaising with third-party suppliers and subcontractors on the provision of services
Hosting client meetings as required
Responding to customer questions and troubleshooting problems as required
FREELANCER | Design Theory
Liaising with clients with regards to their digital marketing needs
Building and updating website assets for clients
Training clients on the use of platforms they are subscribed to
Design, creativity, photographic and graphic design work as required
Liaising with third-party suppliers and subcontractors on the provision of services
Responding to customer questions and troubleshooting problems as required
End of month reconciliations
Data entry into Vault RE Software
Graphic design and rebranding using Adobe
Receptionist and customer service duties
REINZ Sales and purchase agreements and Offers
Digital marketing campaigns primarily facebook and instagram photoshop and indesign, all marketing designed
Print marketing campaign design and management, property press, homed weekly and in house magazine and printed in house
ADMINISTRATOR | New World New Plymouth
Management and training of new office staff
Accounts Payable/ Accounts Receivable
Storewide financial performance reporting and analysis
Payroll tasks - timesheets, reports, IRD requirements
Daily admin tasks - banking, lotto, café sales and fuel site reconciliations
BUSINESS INTERN | Baker Tilly Staples Rodway New Plymouth
Filling in on reception desk, staff leave planners, product orders, opening and closing of reception, incoming and outgoing mail and courier organisation, banking processes and general client interaction.
Updating file database and client information on MYOB and Microsoft Access, processing confidental documentation.
Assisted with a successful full floor move to allow for refurbishment
Creating a system for permanent paper files in storage
PRODUCE ASSISTANT | PaknSave New Plymouth
Cutting, wrapping and pricing fresh produce to ensure desirable display of product
Occasionally operated the department alone or with a trainee
Frontline customer service managing customer queries and issues
Stacking shelves
GIFT WRAPPER | Centre City New Plymouth
Gift wrapping and customer service
Opening and closing the booth alone early morning/late at night
PERSONAL ASSISTANT/ ADMINISTRATOR | The Christmas Village New Plymouth
Attended trade fairs assisting with the review and purchase of stock
Processing new stock
Taking phone calls and providing customer service
WAITRESS/ KITCHEN HAND/ FOH | ABC Catering
Till work and customer service
Waitressing and food preparation, kitchen cleaning and catering for work functions and weddings
Strengths
Motivated and committed to learning new skills and softwares
A team player able to work alongside others to reach goals and targets
Highly organised and able to prioritise and plan tasks
Strong attention to detail
Able to multi-task and manage deadlines
Honest and reliable
Key skills & Abilities
Proficient with HubSpot, Adobe Suite, Canva, Facebook, Instagram, Tik Tok, Creator Studio, META Suite and Mail Chimp
Proficient with MYOB, SAP, Procure, Payglobal, Fiori and office software specifically word, excel and power point
Can operate both mac and hp desktops
Knowledge of Shopify, Xero, squarespace and Wix
Creating gorgeous digital and print media meeting branding guidelines
Researching, report writing and analysis
Skilled greeting customers as first point of contact
Creating and instigating new more efficient practises within the office team and storewide
Following safe practices
Awards
Special Achievement in Marketing (RE/MAX Team Realty) - RE/MAX National Awards 2022
Certificate of Excellence - Massey School of Communication, Journalism and Marketing 2021 - for scholarly excellence as one of our top students in 156.339 (distance learning, omni-channel retail marketing) View my capstone paper here.
Commendation Award – Massey University School of Accountancy 2019 - for academic excellence in 115.112 Accounting for business A-
Massey Business School Scholarship ($1000) 2017
Young Enterprise Scheme sponsored by New Zealand Trade and Enterprise
Service to Drama – New Plymouth Girls High School 2018
Education
BACHELOR OF BUSINESS | Massey University 2019-2021
Marketing Major - Marketing Capstone: A 88%
Accounting Minor
Economics/ Psychology interests
HUBSPOT CERTIFICATIONS | Vanguard 86 2023
Hubspot marketing software
Email marketing
Delivering client success
Content marketing
NCEA LEVEL 3 MERIT ENDORSED | New Plymouth Girls High School 2014- 2018
Photography endorsed with Merit Accounting endorsed with Merit E
CERTIFICATE IN FIRST AID
St John